Walmart enters the metaverse with the launch of two new virtual lands on Roblox.
Take Away Points
- Walmart announces entering the Metaverse
- It launched two new virtual worlds “Walmart Land” and “Walmart’s Universe Of Play” on Roblox
- The launch aims to bring Walmart’s Island of creativity to the virtual world
The Best of Walmart’s Isle
The American retail chain corporation, in a press release on Monday, announces the launch of Walmart land and Walmart’s Universe of Play on Roblox. According to the report, the launch aims to bring Walmart’s island of creativity to the virtual world of over 52 million users of Roblox.
Walmart land and Walmart’s Universe of Play will bring entertaining experiences by creating a virtual store of goods or “Verch” for your avatar. There will be games and competitions where users can earn and unlock tokens and badges, secret codes, and more, the report states.
William White, chief marketing officer said the aim is to make the virtual world exciting, comfortable, and creative so that users can carry out day-to-day activities as done in real-world communities.
“We’re showing up in a big way- creating community, content, entertainment, and games through the launch of Walmart Land and Walmart’s Universe of Play. Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now the virtual worlds where they play.” He said.
Immersive Experiences for the Next Generation of Customers.
From the report, Walmart land consists of Electric Island which includes music festivals, dance challenges, and a Netflix experience where users can learn to mix different beats.
House of style is for fashion where users can compete to strike a posing challenge and dress in a virtual dressing room.
Electric Fest will be introduced next month, it’s a concert where famous artists like YUNGBLUD, Kane Brown, Madison Beer, and more are featured.
Walmart’s Universe of Play consists of Immersive games which have featuring characters from popular cartoon series like Magic pixies, Paw Patrol, Jurassic World, L.O.L Surprise, and Razor Scooters. Sought-after rewards here allow users to collect many virtual toys and earn coins that they can use to save their avatar verch. Virtual Adventures is where the avatar travels through the universe with hoverboards.
This is not the first time retail brands or companies have made the move of entering the metaverse as the world evolves. Two months ago, Sandbox partnered with Gravity to bring Ragnarok to the metaverse.