The metaverse has almost everything the real world has, from clothes to real estate, grocery stores, and so on. Therefore, it only makes sense that music would be in it as well.
Metaverse concerts are now the new normal in the web3 industry. And with the metaverse, new platforms for musicians and fans to interact are springing up. For instance, Fortnite, Roblox, Minecraft, and Animal Concerts are always working to bring in artists to perform on their platforms. The need for this is to create a comprehensible narrative as well as a link between the real and virtual worlds.
Metaverse concerts are virtual performances that take place in the Metaverse, where a virtual avatar of a person is shown on a virtual stage and synced to pre-recorded music. Thanks to technological innovation, one can attend a virtual reality concert of an artist performing from anywhere in the world and get unbelievably immersive experiences right from the comfort of their couch. While a person may wear a VR headset and watch the concert, they can also interact with others in the concert’s shared virtual space or through live chats during performances.
So, here are five top Metaverse performances by artists.
Ariana Grande’s Fortnite Performance
In August 2021, Ariana Grande partnered with Fortnite for a one-of-a-kind in-game concert.
The pop icon’s Fortnite concert, “The Rift Tour,” was held five times over three days and garnered millions of views from all over the world.
The concert was the culmination of integrated storytelling. Welded through a portal, Fortnite players got to see glimpses of big in-game events, like an exploding volcano, paint-covered slides, the Lorax, giant floating bubbles in the sky, blinking llamas, an M.C. Esher-style castle, and piloted planes. In addition to the performance, the show tied in with Ariana Grande-themed virtual merchandise as well as post-tour Fortnite missions.
Travis Scott: Fortnite Performance
American rapper and producer Travis Scott teamed up with Epic Games and held a virtual concert in Fortnite in April 2020 to promote his new album, “Astroworld.”
His metaverse performance was record-breaking in the sense that it showed the power of metaverse concerts. More than 40 million people participated in the virtual concert, getting to dance, walk around the stage, and see the artist from a different point of view.
The rapper’s nine-minute digital concert brought in nearly $20 million, including merchandise sales, according to a Forbes report.
Scott’s Fortnite concert performance remains one of the most attended concerts taking place in the Metaverse today.
Ed Sheeran’s “Pokémon Go”
Ed Sheeran is the first artist to perform in Pokemon GO’s metaverse.
In November 2021, Pokémon GO announced its collaboration with Ed Sheeran and featured songs from his album, including ‘Perfect’ and ‘Bad Habits’.
The event had a virtual performance of the artist’s 3D avatar in the game playing his songs. Other than that, players also got a chance to collect a special edition sweatshirt for their in-game avatars during the event.
Zara Larsson – Roblox
Zara Larsson of Sweden hosted a “Dance Party” themed virtual performance in May 2021 to celebrate the release of her album “Poster Girl.”
The concert took place in and around the singer’s lake house and featured plenty of fun mini-games and activities like scavenger hunts, trivia quizzes, interactive challenges, and exclusive merchandise for players even before the show started.
Fans also had a blast during the event with ‘Dress up your Avatar’ inspired by Zara merchandise, hitting the dance floor with emotes, racing boats around the lake, and a fashion show in Zara’s closet.
Snoop Dog – The Sandbox
Snoop Dogg has become very optimistic and acquainted with the metaverse and NFTs as a whole. Through many collaborations with The Sandbox and many funds invested,
In April 2022, the rapper dropped a new music video for his latest single from The Sandbox, titled “House I Built.” The music video is something akin to the opening act released ahead of Snoop Dogg’s virtual concert in the works.
The music video, featuring DJs and NFT aggregators, is the first of its kind and was produced using VoxEdit and Game Maker, The Sandbox’s two free user-generated content creation tools. Moreso, Snoop Dogg is setting a trend that will leave a mark on the future of digitization.
As technology advances, so will the future of virtual concerts and music.
While Metaverse concerts won’t be able to completely replace real-world concerts anytime soon, plenty of artists are still taking advantage of its opportunities to create immersive experiences for the near future and have unlimited possibilities for virtual human interaction with fans.
Virtual concerts are set to become the bridge to immersive, unforgettable, and emotionally charged musical experiences.