OKX on Thursday announced its partnership with Manchester City star players to launch a metaverse fan experience called “OKX Collective.”
Takeaway points
- OKX on Thursday announced it’s partnering with Manchester City’s four-star players to launch OKX Collective.
- The launch aims to introduce Web3 to its fans.
- OKX also announced that they are the official training kit partner for the MFCC for the 2022/2023 season.
Introducing Web3 To Fans
One of the world’s leading Web3 crypto company, OKX, announced on Thursday, that it has partnered with Manchester City Football Club four-star players Jack Grealish, Ruben Dias, Ilkay Gundogan, and Alex Greenwood to launch the OKX Collective. According to the report, the launch aims to introduce Web3 to fans.
Chief Marketing Officer at OKX, Haider Rafique, said that bringing the footballers and their fans into Web3 shows that Web3 will be bigger than other ones that came before it.
“Introducing elite footballers to our newly established metaverse is about sharing the boundless possibilities of Web3 and inviting fans to experience it first-hand. Web3 has the potential to be bigger than everything that came before it, and this is just a taste of the incredible experiences it stands to enable. Let me take this opportunity to welcome Jack, Ruben, IIKay, and Alex to both the OKX family and the incredible world of Web3!” He said.
OKX Collective?
The OKX Collective, according to the report, is a unique virtual metaverse environment where the fans will have a first-hand experience of Web3 and get rewards from some of their favorite Manchester City players. Fans who visit the OKX Collective will be treated to special experiences designed around each player’s style and personal interests, including exclusive training content, music, and NFT-based digital experiences.
OKX also announced they are the official training kit partner for the MFCC 2022/2023 season.
Reactions of City Players
Jack Grealish, reacting to the partnership said, “Manchester City and OKX are both winners. Combining football and the metaverse brings fans closer to the action! “I’ve had a lot of fun bringing my digital profile to life with the support of the Club and OKX.”
Alex Greenwood said, “I’m excited to be teaming up with OKX and heading into the metaverse for the first time. We talk a lot about the evolution of football, and it feels as though exploring this space is the next step. There’s some exciting things to come with this partnership… especially if you like your trainers and digital collectibles!”
IIkay Gundogan said, “Football is all about community, and City fans are the best in the world, so we know the OKX Collective will be an incredible place. I’ve been following developments in Web3 for some time. I can’t wait to learn even more with OKX and bring fans closer to the action.”
Ruben Dias said, “I am delighted to team up with OKX. By giving my fans a glimpse into how I prepare for matchday, I hope to showcase the power of the metaverse and continue learning in this fast-moving space. Can’t wait to see what’s next!”
It is not the first time that football clubs have entered Web3. Last year FC Barcelona entered Web3, and Binance partnered with Cristiano Ronaldo to take NFT to the next level.
