Mastercard announced on Friday that it is launching a Web3 musical artist accelerator program on Polygon.
Takeaway Points
- Mastercard announced it is launching a Web3 music artist accelerator program on Polygon.
- The program aims to train and prepare five aspiring artists (musicians, DJs, and producers) about Web3, the minting of NFTs, and how to “represent themselves in the virtual world.”
- The Accelerator program will start in “Spring 2023.”
MasterCard Artist Accelerator Program
The Financial service company Mastercard, on Friday, announced it is launching a Web3 music artist accelerator program on Polygon. Raja announced the Mastercard Artist Accelerator program at the Consumer Electronics Show in Las Vegas with Polygon Studios, the report said.
According to the press release, the aim of the program is to train and prepare five aspiring artists (musicians, DJs, and producers) about Web3, the minting of NFTs, and how to “represent themselves in the virtual world.”
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Mastercard Chief Marketing and Communications Officer, Raja Rajamannar, in his comment, said the accelerator program will drive connection further in Web3 as well as help burgeoning artists to scale.
“Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in. With the Mastercard Artist Accelerator we are expanding access and driving connections further with cutting-edge Web3 technology,” he said.
Raja further stated that “our vision is to bridge passion and purpose, spotlighting amazing emerging artists and creating an interactive community that allows participants to learn, experiment, and grow together”, Raja added.
Ryan Wyatt, CEO of Polygon Studios, said that this program will help bring more people to Web3.
“Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms,”
The Mastercard Artist Accelerator not only shows the power of brands embracing this new space, it provides tools that can educate consumers on how to participate. This is an important step forward in opening up the benefits of Web3 to more people,” said Ryan.
When Will the Mastercard Artist Accelerator Program Begin?
The program will start in “spring 2023.” Fans can also join to learn with the artists. It will also be live-streamed, according to Mastercard.
This is not the first time brands are launching on Polygon. Fashion brands like Gucci, countries like India, and financial institutions like JP Morgan have launched on Polygon and used it to bring more people to Web3.
