Coca-Cola launched sharable digital collectibles on Polygon yesterday to celebrate International friendship day.
Take Away Points
- Coca-Cola launched NFT collectibles on Polygon
- The digital collectible will be airdropped in the digital wallet of the collectible owners
- The collectibles will help to strengthen their community according to Pratik Thakar.
The Coca-Cola NFT Launch on Polygon
The Company launched sharable collectibles to previous collectible owners. The digital collectible was airdropped in the digital wallet of the collectible owners according to the report.
The collectible owners also include customers who have purchased a digital collectible from the open blockchain. The company said with time they will gain access to rewards and perks.
Speaking on the launch Pratik Thakar, Head of Global creative strategy Coca-Cola said the company wants to expand its community through connections of physical or virtual experiences.
“We hope to strengthen and expand our “Real Magic” community by building connections through a variety of physical and virtual Coca-Cola experiences,” he said.
Polygon while commenting on the launch said it is the first of its kind because the collectibles will reveal themselves after sharing it with a friend.
“Experience the real magic of friendship! Cocacola just launched first-of-a-kind, generative, and shareable collectibles on Polygon to celebrate International Friendship Day. The collectibles have a unique share-to-reveal functionality where each artwork will reveal after being shared with a friend,” Polygon said.
This is not the first time the company is launching NFT collectibles. last year the company launched its first NFT collectibles as a way of working its journey toward the metaverse. According to their news report, they have created more than 4,000 digital collectibles which they started on International Friendship Day 2021.