Karta, a metaverse company, has announced the opening of a specialized studio, aimed at developing customized experiences for the Asian-focused metaverse platform ZEPETO for its fashion-focused avatar community, according to Games Press.
TakeAway Points:
- Karta establishes a specialized studio to facilitate customized, branded experiences on the biggest metaverse platform in Asia.
- This collaboration aims to enhance Zepeto’s fashion-focused avatar space.
- This is Karta’s most recent growth, after it opened its own Fortnite studio about six months ago.
A UK-based start-up, Karta, launches new studio
This launch happened after Karta launched Fortnite’s own studio six months ago under the leadership of gaming personality Leven2K. According to the report, this collaboration aims to enhance Zepeto’s fashion-focused avatar space.
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Erik Londré, Karta’s CEO, expressed excitement about the opening of the ZEPETO studio, pointing out the platform’s immense potential and distinctive culture. He also emphasized Karta’s dedication to assisting clients and partners in meaningful ways.
“Just like the other platforms Karta works on, Zepeto has a passionate community with its own culture and expression that we cannot wait to help our clients and partners connect with in a meaningful way,”
said CEO Erik Londré.
ZEPETO’s fashion-focused avatar space
Drawing attention to the platform’s unique visual style and emphasis on self-expression,Dominique Sosseh, the lead 3-D artist of the new ZEPETO studio, expressed excitement about joining the ZEPETO team.
She believes that every brand, particularly those aiming to reach a female audience, should be aware of ZEPETO because it is the largest virtual fashion marketplace in the world, which gives Karta’s metaverse endeavors a special dimension. She plans to use her experience in creating virtual experiences to enhance ZEPETO’s fashion-centric avatar universe.
“I love its visual style and its focus on self-expression. As the biggest virtual fashion marketplace in the world, I think it is a platform every brand, especially those with a strong focus on a female audience, should be aware of,”
Dominique Sosseh added.
ZEPETO’s distinctive appeal and collaboration
Furthermore, the report stated that ZEPETO has drawn attention from its predominantly female user base of over 400 million and an average of 20 million monthly active users.
Its virtual fashion marketplace, which is home to a vibrant creator community with over 2.5 billion virtual items sold, has drawn luxury brands like Gucci, Christian Dior, Nike, Ralph Lauren, and makeup brand NARS Cosmetics. The platform’s partnership with Gucci, which was started in 2021, has seen significant success, with over 800,000 Gucci items sold on ZEPETO.
