McDonald’s announced on Friday that it is celebrating the Lunar New Year Experience in the Metaverse with Karen X. Cheng.
Takeaway Points
- McDonald’s announced its partnership with Karen X. Cheng.
- Users will experience the change from the Year of the Tiger (2022) to the Year of the Rabbit (2023).
- The event will start with a Lunar New Year party on Jan. 25 and Feb. 2 with Karen X Cheng.
McDonald’s Celebrates the Lunar New Year Experience in the Metaverse
The American fast food company announced on Friday that it’s partnering with Karen X. Cheng to celebrate the lunar new year in the metaverse. According to the press release, users can experience fun, augmented reality, and 3D games with their smartphones.
“Enjoy the magic of the holiday through your smartphone with this exclusive Instagram AR filter. Users will get to experience the transition from the Year of the Tiger (2022) to the Year of the Rabbit (2023) through a breathtaking 3D illusion.” McDonald said.
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Users worldwide can connect to the virtual world with their connected devices and customized 3D avatars to experience different entertaining games. The event will start with a Lunar New Year party on Jan. 25 and Feb. 2 with Karen X. Cheng.
According to the report, the AI-powered TV commercial Lunar New Year experience was inspired by Karen’s childhood memories of the holiday. The ad spot is the first to include Neural Radiance Fields (NeRF) technology.
Culture in the Metaverse
In 2021, McDonald’s launched an education initiative called Asian Pacific American (APA) Community to help students. According to the report they partnered with APIA Scholars and gave 55 students of APA scholarships. Committed to promoting and celebrating cultures like Diwali, Mid-Autumn, and Asian Pacific American Heritage Month, McDonald’s created APA Next to help the youth.
Karen X. Cheng
Karen X. Cheng is a Chinese American, based in San Francisco, and a digital creator with over 500 million viewers. She is known for her viral videos, storytelling, and collaborations with celebrities like Mark Zuckerberg, Will Smith, etc. She was named Inc’s 30 under 30 and Adweek’s creative 100 in 2018. According to the report, Karen’s partnership with McDonald’s is her “first brand partnership recognizing and celebrating her Chinese American heritage.”
As McDonald’s celebrates the Lunar New Year Experience in the Metaverse with Karen X Cheng, it joins the list of companies moving towards Web3 and the Metaverse.
