Hyundai Motor Company has formally introduced its new content on Roblox, during the company’s participation at the Consumer Electronics Show (CES) 2024.
Takeaway points:
- Hyundai Motor Company reveals ‘Hyundai Future Adventure’ on Roblox.
- The Hyundai Future Adventure is a collection of digital items and accessories at the Marketplace on Roblox where users can experience the company’s future mobility technologies.
- Players can use these items to freely explore and interact with the innovative technology.
Hyundai Future Adventure on Roblox
Hyundai Motor is set to unveil the ‘Hyundai Future Adventure’ on Roblox, a globally popular immersive platform among Gen Z and Alpha demographics. The platform invites users to explore future mobility through six jump-action challenges designed to propel humanity forward. From cutting-edge technology at the H-tech campus to the hydrogen-powered HTWO waterpark, the adventure encompasses a range of themes including IONIQ electric vehicles, advanced air mobility, hydrogen technology, and other transformative future technologies. This virtual park features areas like the Robotics lab, Spacecraft Horizon, Botanic Garden, and Antarctica.
Users engagement
According to José Muñoz CEO and president of Hyundai Motor Company,
“At Hyundai, we believe that science and humanity are two sides of the same coin; that advanced technology should also make people’s lives better. Clean hydrogen should be for everyone, powering everything, and available everywhere.”
Along with various other digital items, users can now purchase and personalize their avatars with robot characters, including Dal-e and N Vision 74, enhancing the interactive experience within the ‘Hyundai Future Adventure’ metaverse.
Moreover, Hyundai was the first global automotive brand to create a virtual space called Hyundai Mobility Adventure on Roblox in 2021
