Hyundai Motor Company today launched Timeless Seoul to revive Vintage Seoul with the PONY Heritage Model on ZEPETO.
TakeAway Points:
- Hyundai Motor launches ‘Timeless Seoul’ in ZEPETO, a popular 3D avatar-based social networking platform.
- ZEPETO’s “Timeless Seoul” virtual environment enables users to travel back to Seoul’s colorful 1970s and 1980s era, centered on Hyundai Motor’s illustrious history and the legendary PONY, Korea’s first independently developed automobile model.
- Hyundai Motor will host offline events at the Bangkok International Motor Show 2024 (March 25–April 7) and Hyundai Motor Studio Senayan Park in Indonesia (March 28–April 11) to emphasize ZEPETO.
Hyundai Timeless Seoul
Hyundai Motor launched a new retro-themed content called Timeless Seoul on ZEPETO, a global trending 3D avatar-based social networking platform, and through offline events in ASEAN nations
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The ZEPETO content and ASEAN offline activities events will focus on the PONY, Korea’s first independently created mass-production car model, and the rich history of the Hyundai Motor brand. This initiative builds upon previous year’s efforts on the Hyundai Reunion, ‘PONY, the timeless exhibition, and the ‘pony’ song cooperation.
Virtual Time Travel
ZEPETO’s “Timeless Seoul” virtual environment whisks users back to Seoul’s colorful 1970s and 1980s, when the PONY was the most well-liked car in South Korea. Visitors can interact with wearable accessories and themed photo zones that are prepared for social media posting, as well as explore vintage vinyl record stores and mom-and-pop shops that are representative of nostalgic K-culture.
“We’ve brought a playful journey with Pony in ZEPETO, bringing back Seoul in 7080. Capture moments with friends, enjoy styling and games, and immerse yourself in our heritage.”
Meanwhile, Hyundai Motor welcomes the global Gen Z audience to re-discover the timeless PONY, a symbol of the company’s history. By means of an immersive experience that reimagines traditional K-culture from a retro standpoint, the younger generation will establish an organic and captivating bond with PONY’s enduring legacy.
According to Hyundai, by incorporating an alluring retro style, the PONY serves as a distinctive point of contact for the company, connecting its past to the most recent IONIQ 5, which proudly maintains PONY’s design heritage.
Hyundai’s Future Events
Furthermore, Hyundai Motor will host offline events at the Bangkok International Motor Show 2024 (March 25–April 7) and Hyundai Motor Studio Senayan Park in Indonesia (March 28–April 11) in an effort to further capitalize on ZEPETO’s enormous appeal in ASEAN nations. Inside the actual ZEPETO photo zones, guests can snap images and post them on social media to enter to win exclusive prizes.
Notably, Hyundai’s activities in the Metaverse show its belief and dedication in the virtual space. In less than 2 weeks of its launch of Hyundai Future Adventure on Roblox, Hyundai announces Timeless Seoul on ZEPETO.
