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Crurated Announces Wine Blockchain-Backed Metaverse

by Jane Onoh
February 12, 2024
Reading Time: 2 mins read

Crurated, a UK-based wine and spirit  platform, has unveiled a new spatial experience for collectors. Its foray into virtual space marks the first ever blockchain-backed metaverse dedicated to wine collectors, according to a press release by BNN Breaking.

TakeAway Points:

  • Curated has launched the first blockchain-backed Metaverse for wine collectors.
  • Wine collector members can visit the origins of wine, expand their knowledge of wine and spirit, and also showcase their favourite wine collection in a 3-D space.
  • Every bottle of wine is certified with an NFT and showcased in a near-life 3D environment.

Wine and spirit community

The online fine wine community has created a Metaverse platform for passionate wine collectors of different ages that offers a new spatial experience for all wine collectors.

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Also, it offers opportunities for members to visit the origins of wine and provides a space in the virtual world where their favorite wines can be showcased. It allows people to expand their knowledge about spirits while guiding others through viewing their fine wine collection in a 3-D space.

“At Crurated, we believe in crafting exceptional events tailored for wine enthusiasts.”

the report states.

NFT on wine

“Crurated” got its name from the combination of two words: “Cru,” meaning superior wine, and “Curation,” which means the age-old culture and history of wines.  The press release pointed out that this innovative platform aims to foster a dynamic community of collectors and expand into the realm of premium spirits.

Also, the platform uses unreal Engine 5 powers a near-life 3D display for each wine bottle, which is certified with an NFT.

“We want to fuel the passion of collectors, supporting them in a way that hasn’t been done before—all our technological developments point in that direction,… Our Metaverse is the first step toward giving collectors a comprehensive, engaging experience—an alternative to a wine list on a spreadsheet,”

stated Alfonso De Gaetano, founder of Curated, in the press release. 

Furthermore, with the aid of a VR headset, owners can visit a portal on the Crurated website and gain access to their private wine cellar in the metaverse. This is the first time a real-world asset blockchain-backed metaverse is released.

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