BIC has announced the opening of its art gallery in Africa’s Metaverse. The launch is an expansion of the company’s main art competition, Art Master Africa, which encourages gifted people to use BIC ballpoint pens to express themselves artistically.
TakeAway Points:
- BIC has announced the launch of its art gallery in Africa’s Metaverse.
- The gallery will display works by artists from the region throughout the year.
- Also, the exhibited artworks will be available for purchase.
Art Gallery in Africa’s Metaverse
The gallery will display works by artists from the region, which includes West, Eastern, and Southern Africa, throughout the year. According to reports, the BIC Cristal ballpoint pen is used to create a wide range of artistic works that gallery visitors can get up close and personal with.
BIC is dedicated to empowering young people through self-expression and creativity. The exhibited artwork will be available for purchase by art enthusiasts, providing additional support for the emerging artists in the area.
Greg Alibaux, Marketing Director for Middle East and Africa at BIC, emphasised the importance of self-expression and its relevance to their products.
“Self-expression is at the heart of what we do, resembling one of our main product categories, human expression. We truly believe in the importance of self-expression, and art is a form of that. Art Master Africa is one of our flagship competitions in the region, with a focus on talent and youth empowerment. Year-on-year we witness the astonishing talent that comes out of Africa, of which we are proud. The decision to launch the Art Master Africa gallery in the metaverse came from the success that the competition saw in the region, and beyond. The gallery aims to bring together the mystifying charm of creativity and the strength of technology and innovation, to bring the work created by African talent to life.”
Alibaux said
Participants in the Gallery
Each year, participants are given the task of utilising BIC ballpoint pens to create eye-catching artworks that are in line with a main subject. Previous themes, such as “Enchant Everyday Life” and “Celebrating Africa,” have spawned numerous renowned pieces of art that highlight the depth and variety of African culture.
Meanwhile, works by talented artists including Nosakhare Igbinosa, Hezekiah Okon, and Victor Onyemuwa, amongst others, will be displayed in this year’s collection.
The Art Master Africa Metaverse gallery is live and available to view here.
BIC
In addition, BIC is a leader in the stationery industry, lighters, and shavers. The company has honoured the legacy of offering consumers worldwide high-quality, reasonably priced, and indispensable products for over 75 years. Through this continuous focus, BIC has become one of the most known brands and is a trademark registered internationally. Today, BIC products are distributed in more than 160 countries throughout the world.
