PayPal has announced plans to launch an ad solution in London, United Kingdom, to boost commerce media for brands and merchants.
Takeaway Points
- PayPal has announced plans to launch an ad solution in the United Kingdom.
- The aim is to boost commerce media for brands and merchants.
- The new PayPal Ads solution will be launched in phases.
- On Feb 13, 2025, PayPal Ventures Co-Leads Finmo’s $18.5M Series A Round.
PayPal Ads Solution in the UK
PayPal, a global leader in digital payments, on Wednesday announced that PayPal Ads is launching in the United Kingdom. The innovative ad solution, built with privacy in mind, leverages PayPal’s scale and insights to deliver more value for consumers, brands, and merchants at every step of the shopping journey.
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Mark Grether, SVP & GM, PayPal Ads, said, “Commerce and advertising are deeply connected, and we believe that the advertising solution we are building at PayPal will become a must-use marketing and revenue channel for merchants big and small.”
Grether added, “PayPal, already a smart payment solution for over 430 million users globally, is now revolutionizing commerce to become a smarter way to buy. In a world where shopping is agentic, invisible, and everywhere, brands need a partner that can help them reach these empowered shoppers. PayPal – and its wealth of consumer knowledge – will help brands and merchants not only respond to demand, but also thrive in this new commerce ecosystem.”
The new PayPal Ads
According to the report, the new PayPal Ads solution will be launched in phases, where customers will start to see ads from July 2025.
With PayPal Ads, personalized ads can be shown to interested customers based on their past purchases—boosting the likelihood of sales and helping to enhance the shopping experience, PayPal said in a statement.
PayPal said that its ads will deliver insights, based on scaled shopping intent and transaction data for important users, that will allow brands to create dynamic ad messaging and full-funnel campaigns that drive business growth.
Brands will be able to measure the return on investment and impact on market share, the payment company said.
PayPal Co-Leads Finmo’s $18.5M Series A Round
On Feb 13, 2025, Finmo, the pioneering all-in-one Treasury Operating System (TOS), reported that it has successfully oversubscribed an $18.5 million Series A funding round, bringing its total funding to US$27 million.
The funding round was co-led by Quona Capital and PayPal Ventures with participation from Citi Ventures, the report stated.
David Hanna, CEO and Co-Founder of Finmo, commented, “We are thrilled to have the support of esteemed investors such as PayPal Ventures, Quona, and Citi Ventures. This funding validates our vision of transforming how global businesses manage their treasury function and enables us to scale our platform, enhance our technology further, and expand into new markets. Underpinning all these developments will be our continued commitment to focus on our customers’ evolving needs to enhance operational efficiency, risk mitigation, and strategic financial decision-making.”
Ashish Aggarwal, Partner at PayPal Ventures, said, “Finmo is redefining treasury operations. Their innovative approach addresses critical pain points faced by businesses in today’s dynamic financial landscape. We are proud to support their journey as they continue to deliver transformative solutions that empower organizations globally.”
Finmo said it plans to increase its product development, invest in AI capabilities, and expand its global reach, with the new funding.
