Binance, the largest cryptocurrency exchange platform by trading volume, has signed an exclusive multi-year NFT partnership with football legend Cristiano Ronaldo.
The company made this announcement on Thursday via Its official Twitter and blog.
Takeaway Points
- Binance today announced an exclusive multi-year partnership with Cristiano Ronaldo
- The company intends to use the deal to onboard Ronaldo’s fans into the world of Web3 and NFT.
- There is a growing relationship between crypto companies and sports.
The NFT Arrangement
This collaboration aims to introduce football fans to the Web3 ecosystem through NFT global campaigns.
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In the announcement, Binance noted that the agreement includes the creation of a series of NFT collections and will include designs created in collaboration with Ronaldo.
It will be sold exclusively on the Binance NFT platform, with the first batch launching later this year.
Changpeng Zhao, Binance Founder and CEO, commenting on the deal noted that it is an opportunity to connect Ronaldo and his fans to own pieces of “iconic sports history”.
“Cristiano Ronaldo is one of the world’s best footballers and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work”.
“We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history”, he said.
Commenting on the partnership with the exchange, Ronaldo revealed that being a part of the NFT industry has always been what he wants to be part of. He expressed optimism that his fans will enjoy the movement as he would.
“My relationship with the fans is significant to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”
“I know the fans are going to enjoy the collection as much as I do,” Ronaldo added
The Binance NFT Platform
Despite Binance leading in significant areas in the industry, Its NFT platform powered by BSC has not gained momentum compared to its competitors like Ethereum and Solana. The CR7 deal may be the start of the rush for NFT related to the Binance ecosystem as hinted by CZ retweeting the official announcement.
The Binance NFT platform was launched in 2021 on Binance Smart Chain (BSC) and offers unique NFTs with Gaming/IGO, Marketplace, and Mystery Boxes categories. The Binance NFT platform charges low fees, which gives it a high advantage over others.
Binance has sponsored many international events including the 64th Grammy Awards.
The NFT industry and Sports
This is not the first time a famous footballer has collaborated with a cryptocurrency-related company.
In March, Argentine forward, Lionel Messi signed an agreement worth more than $20 million to promote the digital fan token company, Socios. Socios partnered with more than 130 football clubs and fan icon leagues and introduced Messi as its first global ambassador.
Messi and many other sports stars such as NFL quarterback Tom Brady and NBA star LeBron James are officially part of the crypto community.
